India has changed. A lot in the last 20 years. People have become more affluent or at least less poor. Every family, whether rich or poor, whether urban or rural, has a TV and a mobile phone at least.
Using these any message can be sent to the entire nation. As has been seen in the last election.
TV is a very strong media in this aspect. TV is available to everyone in the country - almost and it is available in their own languages, not in the vilayati English. And men, women and children watch TV. A lot.
So how do our leaders use this media for the betterment of our society? They have used it for canvassing in the election. But after election, what else?
Do you think, TV can be used to make people more aware of their rights? Or to make people less er.. dumb - for the lack of better word. And who should do this work?
My rouse is against TV channels who show nothing other than serials of family drama or movies with violence and sex. OK, some channels have dedicated themselves for news. They show some discussions - which are exclusively political. Can they show some thing about health at least? Health of children, elderly, and babies? I am certain that health programs will bring a good TRP - if that is their worry.
And why can't the news channels show any positive news. Not of celebrities but of common people. A daughter of painter getting into Engineering, a child with no hands writing his engineering entrance with his toes, a woman who has dedicated her life to planting trees on roads.
If you show the good in the society, you will inspire people to be good. If 1 out of 1000 turns out a better person because of your program, it is worth the effort.
Using these any message can be sent to the entire nation. As has been seen in the last election.
TV is a very strong media in this aspect. TV is available to everyone in the country - almost and it is available in their own languages, not in the vilayati English. And men, women and children watch TV. A lot.
So how do our leaders use this media for the betterment of our society? They have used it for canvassing in the election. But after election, what else?
Do you think, TV can be used to make people more aware of their rights? Or to make people less er.. dumb - for the lack of better word. And who should do this work?
My rouse is against TV channels who show nothing other than serials of family drama or movies with violence and sex. OK, some channels have dedicated themselves for news. They show some discussions - which are exclusively political. Can they show some thing about health at least? Health of children, elderly, and babies? I am certain that health programs will bring a good TRP - if that is their worry.
And why can't the news channels show any positive news. Not of celebrities but of common people. A daughter of painter getting into Engineering, a child with no hands writing his engineering entrance with his toes, a woman who has dedicated her life to planting trees on roads.
If you show the good in the society, you will inspire people to be good. If 1 out of 1000 turns out a better person because of your program, it is worth the effort.
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